Network for Journalism 2.0
Performance of Indian Media Industry 2007 - Part II
Growth
• In the last four years, India’s population has grown by 92 million individuals i.e. a growth of 12.5%. Of this,
• the media audience has increased by 86 million individuals i.e. a growth of 18.4%. High growth in television- cable and satellite subscribers and FM radio listeners is driving the growth in media audience as per the research carried out.
• The country is witnessing higher growth in literacy rates, better growth in females working and moving towards smaller household sizes. Further, rapid urbanisation of rural areas is shown since last decade.
• The year 2007, as in the previous 3 years, saw several new channels launched. However, what was unique in 2007 was the launch of two new ‘General Entertainment channels’ (GEC) – INX Group’s 9X and NDTV Group’s NDTV Imagine in a space has been dominated by three incumbent channels Star Plus, Zee TV and Sony for several years.
• As of December 31, 2007, there were only 503,233 Set-Top-Boxes (STBs) installed in these three CAS
• areas, a number marginally higher to the number reported last year as at February 15, 2007 of 466,000 STBs. On a 3-city total basis, this amounts to an adoption rate of under 30%. The highest adoption rate was seen in Mumbai at 40%.
• The number of advertisers on TV grew by 29% in a span of five years from 2003 to 2007. The number of brands advertised by these advertisers grew by 23% in 2007 as compared to the year 2003. The
• average number of advertisements per day on a channel in 2007 increased by 50% as compared to 2003
• In a strategic alliances NBC Universal picking up a 25% stake in NDTV, Viacom and Network18 joint-venture for launching television channels and foraying into film production and Turner forming a joint venture with Miditech to launch television channels.
• Year 2007 witnessed an increasing penetration of DTH with average 3.5 million subscribers, though the adoption of CAS was slower than expected.
• As per the Ministry of Information and Broadcasting, upto 2007, permissions have been granted to 107 magazines for their launch in India.
• Key magazine launched in 2007 include the Indian edition of Vogue which was launched by Condé Nast with Living Media as its distributor.
• Magazines launched, especially in the lifestyle genres such as FHM, a men’s lifestyle magazine, Dare, by Cybermedia aimed at budding entrepreneurs, Time Out- Delhi & Mumbai by Paprika Media, Brides Now by Ogaan Publications and several others.
• In the last four years, India’s population has grown by 92 million individuals i.e. a growth of 12.5%. Of this,
• the media audience has increased by 86 million individuals i.e. a growth of 18.4%. High growth in television- cable and satellite subscribers and FM radio listeners is driving the growth in media audience as per the research carried out.
• The country is witnessing higher growth in literacy rates, better growth in females working and moving towards smaller household sizes. Further, rapid urbanisation of rural areas is shown since last decade.
• The year 2007, as in the previous 3 years, saw several new channels launched. However, what was unique in 2007 was the launch of two new ‘General Entertainment channels’ (GEC) – INX Group’s 9X and NDTV Group’s NDTV Imagine in a space has been dominated by three incumbent channels Star Plus, Zee TV and Sony for several years.
• As of December 31, 2007, there were only 503,233 Set-Top-Boxes (STBs) installed in these three CAS
• areas, a number marginally higher to the number reported last year as at February 15, 2007 of 466,000 STBs. On a 3-city total basis, this amounts to an adoption rate of under 30%. The highest adoption rate was seen in Mumbai at 40%.
• The number of advertisers on TV grew by 29% in a span of five years from 2003 to 2007. The number of brands advertised by these advertisers grew by 23% in 2007 as compared to the year 2003. The
• average number of advertisements per day on a channel in 2007 increased by 50% as compared to 2003
• In a strategic alliances NBC Universal picking up a 25% stake in NDTV, Viacom and Network18 joint-venture for launching television channels and foraying into film production and Turner forming a joint venture with Miditech to launch television channels.
• Year 2007 witnessed an increasing penetration of DTH with average 3.5 million subscribers, though the adoption of CAS was slower than expected.
• As per the Ministry of Information and Broadcasting, upto 2007, permissions have been granted to 107 magazines for their launch in India.
• Key magazine launched in 2007 include the Indian edition of Vogue which was launched by Condé Nast with Living Media as its distributor.
• Magazines launched, especially in the lifestyle genres such as FHM, a men’s lifestyle magazine, Dare, by Cybermedia aimed at budding entrepreneurs, Time Out- Delhi & Mumbai by Paprika Media, Brides Now by Ogaan Publications and several others.
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