Network for Journalism 2.0
Performance of Indian Media Industry in 2007 - Part I
Indian Entertainment & Media industry is on the ride. It has shows a steady growth ably supported by the stable economic growth in the country. With no suprises, the performance of the indian entertainment & media (E&M) industry has surpassed the performance of the indian economy as well as most other industries in 2007.
Here are few facts & Figures:
In 2007, the E&M industry recorded a growth of 17%
over the previous year, higher than the forecasted
growth of 15% projected in the previous year.
The industry reached an estimated size of Rs. 513 billion in
2007, up from Rs. 438 billion in 2006. In the last four
years 2004-2007, the industry recorded a cumulative
growth of 19% on an overall basis.
The advertising industry itself recorded a growth of
22% over the previous year and thus contributed an
estimated Rs. 196 billion in 2007 as compared with
Rs. 161 billion in 2006. In the last four years 2004-
2007, the advertising industry recorded a cumulative
growth of 20% on an overall basis.
Though different segments of the industry grew at
different rates, the highest growth was recorded by
the smallest segment in the industry- online
advertising. This segment grew by 69% from the
previous year, albeit from a low base of Rs. 1.6
billion in 2006 to Rs. 2.7 billion in 2007. Its share in
the overall advertising pie grew to 1.4% in 2007, up
from 1.0% in 2006. In the last four years 2004-
2007, the segment recorded a cumulative growth of
65% on an overall basis.
The next highest growth was recorded by the outof-
home advertising industry (OOH) at 25%- the
segment grew to an estimated Rs. 12.5 billion in
2007, up from Rs. 10 billion in 2006. In the last
four years 2004-2007, the segment recorded a
cumulative growth of 14% on an overall basis.
Radio industry too recorded an impressive
performance in 2007, having recorded a growth of
24% over the previous year and is estimated at Rs.
6.2 billion in 2007, up from Rs. 5 billion in 2006. In
the last four years 2004-2007, the radio industry
recorded the second-highest cumulative growth of
37% on an overall basis after online advertising.
The entertainment portion of the animation, gaming
and VFX industry (now included in the overall size
of the E&M industry) grew by 24% over the
previous year and is estimated at Rs. 13 billion in
2007, up from Rs. 10.5 billion in 2006.
Television industry was the other industry which
recorded a growth higher than the overall growth of the
industry in 2007, having recorded a growth of 18% over
the previous year and is estimated at Rs. 226 billion in
2007, up from a substantially large base of Rs. 191
billion in 2006. In the last four years 2004-2007, the
television industry recorded the third-highest cumulative
growth of 21% on an overall basis after online
advertising and radio.
Print media, the other large traditional media
segment other than television and filmed
entertainment, recorded a growth of 16% over the
previous year and is estimated at Rs. 149 billion in
2007, up from Rs. 128 billion in 2006. In the last
four years 2004-2007, the print media industry
recorded an impressive growth of 15% on an
overall basis, significantly higher than any other
country in the world.
Filmed entertainment recorded a steady growth of 14%
over the previous year and is estimated at Rs. 96 billion
in 2007, up from Rs. 85 billion in 2006. In the last four
years 2004-2007, the film industry recorded a cumulative
growth of 17% on an overall basis.
Globally, the music industry is under-performing and
the trend is similar in India. The overall music
industry grew marginally by 1% in 2007 and stands
at an estimated Rs. 7.3 billion in 2007. Though
digital music has come to the rescue of the Indian
music industry, its current small size is unable to
make good the decline in the physical music sales,
which saw a decline of 2% over the previous year.
This report is prepared by PriceWaterHouse Coopers for FICCI
Here are few facts & Figures:
In 2007, the E&M industry recorded a growth of 17%
over the previous year, higher than the forecasted
growth of 15% projected in the previous year.
The industry reached an estimated size of Rs. 513 billion in
2007, up from Rs. 438 billion in 2006. In the last four
years 2004-2007, the industry recorded a cumulative
growth of 19% on an overall basis.
The advertising industry itself recorded a growth of
22% over the previous year and thus contributed an
estimated Rs. 196 billion in 2007 as compared with
Rs. 161 billion in 2006. In the last four years 2004-
2007, the advertising industry recorded a cumulative
growth of 20% on an overall basis.
Though different segments of the industry grew at
different rates, the highest growth was recorded by
the smallest segment in the industry- online
advertising. This segment grew by 69% from the
previous year, albeit from a low base of Rs. 1.6
billion in 2006 to Rs. 2.7 billion in 2007. Its share in
the overall advertising pie grew to 1.4% in 2007, up
from 1.0% in 2006. In the last four years 2004-
2007, the segment recorded a cumulative growth of
65% on an overall basis.
The next highest growth was recorded by the outof-
home advertising industry (OOH) at 25%- the
segment grew to an estimated Rs. 12.5 billion in
2007, up from Rs. 10 billion in 2006. In the last
four years 2004-2007, the segment recorded a
cumulative growth of 14% on an overall basis.
Radio industry too recorded an impressive
performance in 2007, having recorded a growth of
24% over the previous year and is estimated at Rs.
6.2 billion in 2007, up from Rs. 5 billion in 2006. In
the last four years 2004-2007, the radio industry
recorded the second-highest cumulative growth of
37% on an overall basis after online advertising.
The entertainment portion of the animation, gaming
and VFX industry (now included in the overall size
of the E&M industry) grew by 24% over the
previous year and is estimated at Rs. 13 billion in
2007, up from Rs. 10.5 billion in 2006.
Television industry was the other industry which
recorded a growth higher than the overall growth of the
industry in 2007, having recorded a growth of 18% over
the previous year and is estimated at Rs. 226 billion in
2007, up from a substantially large base of Rs. 191
billion in 2006. In the last four years 2004-2007, the
television industry recorded the third-highest cumulative
growth of 21% on an overall basis after online
advertising and radio.
Print media, the other large traditional media
segment other than television and filmed
entertainment, recorded a growth of 16% over the
previous year and is estimated at Rs. 149 billion in
2007, up from Rs. 128 billion in 2006. In the last
four years 2004-2007, the print media industry
recorded an impressive growth of 15% on an
overall basis, significantly higher than any other
country in the world.
Filmed entertainment recorded a steady growth of 14%
over the previous year and is estimated at Rs. 96 billion
in 2007, up from Rs. 85 billion in 2006. In the last four
years 2004-2007, the film industry recorded a cumulative
growth of 17% on an overall basis.
Globally, the music industry is under-performing and
the trend is similar in India. The overall music
industry grew marginally by 1% in 2007 and stands
at an estimated Rs. 7.3 billion in 2007. Though
digital music has come to the rescue of the Indian
music industry, its current small size is unable to
make good the decline in the physical music sales,
which saw a decline of 2% over the previous year.
This report is prepared by PriceWaterHouse Coopers for FICCI
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